01
2019→2020
N Kid Group
Sales Associate
Early customer-facing experience that built a practical understanding of buyer behavior, frontline sales, objections and the relationship between marketing quality and conversion.
About Ethan
A marketer who leadsclose to the work and thinks in systems.
I started close to customers and sales, then moved deeper into search, paid acquisition, analytics, CRM and automation. That progression shaped how I think about marketing today.
I am most comfortable when I can understand the business problem, get close to the data and work across functions to improve the system—not just one campaign or one channel.
Working nameEthan Dao
Native nameĐào Trung Thành
Based inHanoi, Vietnam
5+
Years
Hands-on digital marketing experience
20+
Projects
Across multiple industries
06
Core capabilities
From acquisition through measurement, CRM and automation.
06
Industries
Experience across materially different customer journeys.
Career progression
The path movedcloser to the system.
I did not start with a growth-operations title. The progression moved from customer-facing work into search, paid acquisition, leadership, analytics, CRM and automation.
02
2020→2022
VICI Agency
SEO & Google Ads Specialist
Specialized in SEO, Local SEO and Google Ads for restaurant and F&B clients, focusing on search visibility, customer acquisition and reservation performance.
03
2022→2023
Thalic Voice
Digital Marketing Leader
Led SEO, paid acquisition, content operations and internal marketing workflows for a public speaking and soft-skills academy.
04
2023→2026
Hai Phong Corp Group
Concurrent Marketing Roles Across 3 Operating Companies
Worked concurrently across three operating companies within Hai Phong Corp Group, owning hands-on growth, acquisition and marketing operations responsibilities across automotive, overseas employment and education.
Mitsubishi Viet HongDigital Marketing Leader
Led automotive digital acquisition, campaign optimization and the connection between marketing leads and dealership sales outcomes.
Hai Phong ConnectGrowth Marketing & Marketing Operations
Owned growth acquisition, tracking, Mini CRM architecture, lead operations, automation and marketing-to-sales reporting.
CTECHGrowth Marketing & Marketing Operations
Owned student acquisition, performance measurement, Mini CRM operations, automation and enrollment-funnel reporting.
How I work
Three principlesbehind the way I operate.
The job titles have changed over time. These working principles have become more consistent as the scope has expanded.
01Principle
Lead from the work
I stay close enough to execution to set direction, raise quality and step in when the work requires it.
02Principle
Systems-minded
I look for the connections between acquisition, data, operations and business outcomes.
03Principle
Adaptable
Different markets require different tactics, but strong growth principles transfer across industries.
What I bring
Broad enough to lead.Close enough to execute.
My strongest work happens where acquisition, measurement and operations need to connect—without losing execution depth.
Growth Strategy
Identify growth constraints, prioritize opportunities and connect marketing activity with measurable business outcomes.
System layer
Paid Acquisition
Plan, execute and optimize performance campaigns across Google, Meta and TikTok with a focus on qualified acquisition.
Google AdsMeta AdsTikTok Ads
SEO & Organic Growth
Build SEO strategies across technical foundations, search intent, content and local visibility to drive sustainable organic growth.
Google Search ConsoleAhrefs
Analytics & Tracking
Design measurement setups that connect marketing activity with conversions, lead quality and performance insights.
GA4Google Tag Manager
CRM & Lead Operations
Structure lead flows, ownership, qualification and sales feedback so marketing and sales can operate from a clearer source of truth.
System layer
Marketing Automation
Automate repetitive workflows, connect tools and reduce operational friction across marketing processes.
Google Apps Scriptn8n
Current direction
Growth work is strongestwhen the system connects.
Currently open to selected Growth Marketing, Performance Marketing and Marketing Operations opportunities.