01
5+
Years
Hands-on digital marketing experience
Selected impact
Measurable work. Clear outcomes.
A quick view of the scale, efficiency and growth behind my work.
02
20+
Projects
Across multiple industries
03
10.05×
Average ROAS
Automotive paid acquisition
04
+500%
Organic Traffic
SEO growth within 12 months
05
~$7.7K – $11.5K
Monthly Media
Advertising budget managed
Selected work
Work connected to real business outcomes.
Selected projects where acquisition, data, CRM and marketing operations were connected into one measurable system.
01
automotive
Mitsubishi Viet Hong
Automotive acquisition and performance marketing
02
overseas employment
Hai Phong Connect
Growth Marketing, Mini CRM and lead operations for overseas employment
03
education
CTECH
Education growth, enrollment acquisition and Mini CRM operations
04
education
Thalic Voice
SEO-led growth and multi-channel acquisition for an education brand
Core capabilities
From acquisition to the systems behind it.
I work across demand generation, organic growth, measurement, CRM and automation—so marketing can be optimized against real business outcomes.
01
Growth Strategy
Identify growth constraints, prioritize opportunities and connect marketing activity with measurable business outcomes.
02
Paid Acquisition
Plan, execute and optimize performance campaigns across Google, Meta and TikTok with a focus on qualified acquisition.
Tools
Google AdsMeta AdsTikTok Ads
03
SEO & Organic Growth
Build SEO strategies across technical foundations, search intent, content and local visibility to drive sustainable organic growth.
Tools
Google Search ConsoleAhrefs
04
Analytics & Tracking
Design measurement setups that connect marketing activity with conversions, lead quality and performance insights.
Tools
GA4Google Tag Manager
05
CRM & Lead Operations
Structure lead flows, ownership, qualification and sales feedback so marketing and sales can operate from a clearer source of truth.
06
Marketing Automation
Automate repetitive workflows, connect tools and reduce operational friction across marketing processes.
Tools
Google Apps Scriptn8n
How I work
Marketing works better when the loop is connected.
I treat acquisition, measurement, CRM and sales feedback as one operating system—not separate marketing tasks.
Connected growth loop
DemandBusiness outcome
01
Demand
Acquire
Generate qualified demand through paid media, search and conversion-focused digital channels.
02
Tracking
Measure
Track acquisition activity and connect campaign data with meaningful conversion signals.
03
Quality
Qualify
Move beyond raw lead volume by measuring lead quality, qualification and downstream intent.
04
CRM
Operate
Structure lead ownership, routing, deduplication, follow-up and operational workflows.
05
Sales signal
Feedback
Bring sales and admissions outcomes back into marketing so acquisition quality becomes visible.
06
Growth loop
Optimize
Use performance and downstream data to improve campaigns, funnels, content and operating systems.
Acquisition becomes more valuable when every stage produces data for the next decision.
Experience
A career built from customer behavior to growth systems.
My work evolved from frontline sales and search acquisition into performance marketing, leadership, analytics, CRM and marketing operations.
01
2023—2026
Hai Phong Corp Group
Concurrent Marketing Roles Across 3 Operating Companies
Worked concurrently across three operating companies within Hai Phong Corp Group, owning hands-on growth, acquisition and marketing operations responsibilities across automotive, overseas employment and education.
Concurrent operating companies
01
Mitsubishi Viet Hong
Digital Marketing Leader
Led automotive digital acquisition, campaign optimization and the connection between marketing leads and dealership sales outcomes.
02
Hai Phong Connect
Growth Marketing & Marketing Operations
Owned growth acquisition, tracking, Mini CRM architecture, lead operations, automation and marketing-to-sales reporting.
03
CTECH
Growth Marketing & Marketing Operations
Owned student acquisition, performance measurement, Mini CRM operations, automation and enrollment-funnel reporting.
Selected impact
01
Operated growth and marketing systems across three companies simultaneously within the same corporate group.
02
Built Mini CRM systems for Hai Phong Connect and CTECH that have processed approximately 21,000 leads combined.
02
2022—2023
Thalic Voice
Digital Marketing Leader
Led SEO, paid acquisition, content operations and internal marketing workflows for a public speaking and soft-skills academy.
Selected impact
01
Increased organic website traffic by 500% within 12 months.
02
Achieved an average ROAS of 6.0 across online and offline training campaigns.
03
2020—2022
VICI Agency
SEO & Google Ads Specialist
Specialized in SEO, Local SEO and Google Ads for restaurant and F&B clients, focusing on search visibility, customer acquisition and reservation performance.
Selected impact
01
Executed Local SEO for 18 restaurants in Hanoi, helping them reach top-3 positions on Google Maps within six months.
02
Achieved an average Google Ads ROAS of 5.2.
04
2019—2020
N Kid Group
Sales Associate
Early customer-facing experience that built a practical understanding of buyer behavior, frontline sales, objections and the relationship between marketing quality and conversion.
Consistently achieved approximately 102% of monthly sales targets.Supported promotional initiatives associated with a 15% year-over-year revenue increase in Q4 2019.
Cross-industry experience
Built across industries. Designed to adapt.
I have worked across industries with very different customers, sales cycles and conversion paths. The industries change, but the underlying work—understanding demand, building acquisition systems, measuring performance and improving conversion—transfers across markets.
01
Automotive
02
Education
03
F&B
04
Services
05
Franchising
06
Overseas Employment
ProfileEthan Dao
Working nameEthan Dao
About Ethan
A marketer who leads close to the work and thinks in systems.
I started close to customers and sales, then moved deeper into search, paid acquisition, analytics, CRM and automation. That progression shaped how I think about marketing today.
I am most comfortable when I can understand the business problem, get close to the data and work across functions to improve the system—not just one campaign or one channel.
Lead from the work
I stay close enough to execution to set direction, raise quality and step in when the work requires it.
Systems-minded
I look for the connections between acquisition, data, operations and business outcomes.
Adaptable
Different markets require different tactics, but strong growth principles transfer across industries.
Get in touch
Open to the right growth opportunity.
If you're hiring for Growth Marketing, Performance Marketing or Marketing Operations, I'd be glad to talk about the role, the team and the problems to solve.
Choose a channelDirect contact