Work that connectsacquisitionto business outcomes.
A selection of projects across paid acquisition, SEO, analytics, CRM and marketing operations— showing the problem, the system behind the work and the measurable outcome.
Selected systems. Measurable outcomes.
Six projects that best show how I work across acquisition, search, measurement, CRM and growth operations.
Mitsubishi Viet Hong
Automotive acquisition and performance marketingLed digital acquisition for Mitsubishi Viet Hong, focusing on generating valid sales opportunities, improving paid media efficiency and connecting marketing performance with actual vehicle sales.
Hai Phong Connect
Growth Marketing, Mini CRM and lead operations for overseas employmentBuilt and operated an end-to-end growth system connecting paid acquisition, tracking, a custom Mini CRM, lead routing, automation and marketing-to-sales reporting, while also leading the current website and organic-growth initiative.
CTECH
Education growth, enrollment acquisition and Mini CRM operationsBuilt and operated an end-to-end student acquisition system connecting paid media, tracking, lead qualification, a custom Mini CRM, admissions operations, automation and enrollment reporting.
Thalic Voice
SEO-led growth and multi-channel acquisition for an education brandLed SEO, paid acquisition, website optimization and marketing operations for a public speaking and soft-skills academy, combining organic growth with measurable paid-media performance.
VICI Agency
Local SEO, Google Ads and restaurant acquisition across 18 locationsExecuted search-led acquisition for restaurant and F&B clients, combining Local SEO, Google Ads, SEO content and landing-page optimization to improve search visibility, customer acquisition and reservation performance.
Cơm Thố Anh Nguyễn
Franchise growth and qualified investor lead generationBuilt a franchise-growth campaign for a Vietnamese F&B chain, combining investor-focused positioning, paid acquisition, campaign creative and lead nurturing to attract qualified franchise partners.
Smaller scopes. Still measurable.
Projects with quantified outcomes are shown here with measurable proof. Other collaborations are listed separately without unsupported performance claims.
Bánh Mì Minh Nhật
Seasonal performance campaigns and personal-brand commerce
Playing With Words
Event acquisition and digital campaign for a personal-brand workshop
VinFast Hoàng Mai
Automotive lead generation for test-drive and sales acquisition
Other projects & collaborations.
Listed without performance claims until fuller project data is documented. This list is not exhaustive.
Looking for someone who can connect growth with the system behind it?
I am open to selected Growth Marketing, Performance Marketing and Marketing Operations opportunities where acquisition, measurement and execution need to work together.