01Challenge
What needed to change.
The brand needed to attract serious franchise investors rather than generating large volumes of low-intent inquiries, while strengthening its image as a scalable and professional F&B franchise model.
All work
Cơm Thố Anh Nguyễn
Franchise growth and qualified investor lead generation
Built a franchise-growth campaign for a Vietnamese F&B chain, combining investor-focused positioning, paid acquisition, campaign creative and lead nurturing to attract qualified franchise partners.
+81%Qualified franchise leads / month 1
30+Franchise deals
How the work was framed
Start with the problem.Build the system around it.
The work was approached as a connected business problem—not as an isolated campaign, channel or platform metric.
02Approach
How I framed the solution.
Focused the campaign on investor intent rather than broad consumer reach, aligning brand messaging, paid targeting, franchise-model content and lead nurturing around the decision journey of potential partners.
Optimize the connected system, not just the visible channel.
Execution
What I actuallybuilt and operated.
01
Developed franchise messaging and content tailored to investor audiences.
02
Planned and ran Meta Ads using segmented targeting and retargeting strategies.
03
Produced video and visual content to explain and showcase the franchise model.
04
Built lead-generation flows through landing pages and forms.
05
Implemented lead nurturing to support franchise consultation and conversion.
Evidence & outcomes
Proof behindthe work.
Selected outcomes are shown from documented project data and downstream results where available.
01Evidence
Evidence summaryQualified Investor Lead Growth
Documented metrics and outcome context from this project.
Qualified Investor Lead Growth
The campaign shifted optimization away from raw inquiry volume and toward higher-intent franchise prospects.
+81%Qualified Franchise Leads / Month 1
02Evidence
Evidence summaryFranchise Outcome
Documented metrics and outcome context from this project.
Franchise Outcome
The broader franchise-growth effort supported more than 30 franchise deals during the early growth stage. This outcome is presented separately from the lead-performance screenshot above.
30+Franchise Deals
03Evidence
Evidence summaryInvestor Acquisition System
Documented metrics and outcome context from this project.
Investor Acquisition System
Investor messaging, paid acquisition, franchise creative, landing pages and lead nurturing were designed as one connected conversion journey.