01Challenge
What needed to change.
Restaurant clients needed stronger local-search visibility and measurable customer acquisition across both organic and paid search.
All work
VICI Agency
Local SEO, Google Ads and restaurant acquisition across 18 locations
Executed search-led acquisition for restaurant and F&B clients, combining Local SEO, Google Ads, SEO content and landing-page optimization to improve search visibility, customer acquisition and reservation performance.
18Restaurant locations
Top 3Google Maps within 6 months
5.2×Average Google Ads ROAS
55+Customers / restaurant / month
How the work was framed
Start with the problem.Build the system around it.
The work was approached as a connected business problem—not as an isolated campaign, channel or platform metric.
02Approach
How I framed the solution.
Connected Local SEO, commercial keyword strategy, Google Ads and landing-page optimization around high-intent restaurant searches and reservation behavior.
Optimize the connected system, not just the visible channel.
Execution
What I actuallybuilt and operated.
01
Executed Local SEO campaigns across 18 restaurant locations in Hanoi.
02
Managed and optimized Google Ads campaigns for customer acquisition.
03
Conducted keyword research around high-intent restaurant and dining searches.
04
Created and optimized SEO website content to improve organic visibility.
05
Optimized landing pages to improve online reservation conversion.
Evidence & outcomes
Proof behindthe work.
Selected outcomes are shown from documented project data and downstream results where available.
01Evidence
Evidence summaryLocal Search Growth
Documented metrics and outcome context from this project.
Local Search Growth
Local SEO was applied across restaurant client locations, combining Google Maps optimization, search-intent targeting and supporting website work.
18Restaurant Locations
Top 3Google Maps / 6 Months
+83%Organic Traffic / 6 Months
02Evidence
Evidence summarySearch Acquisition Performance
Documented metrics and outcome context from this project.
Search Acquisition Performance
Paid search and conversion optimization complemented Local SEO to connect search visibility with measurable customer acquisition.
5.2×Average Google Ads ROAS
55+Customers / Restaurant / Month
+15%Reservation Conversion QoQ