01Challenge
What needed to change.
Student acquisition generated a high volume of leads across multiple channels, requiring reliable qualification, deduplication, admissions ownership, tracking and reporting from first inquiry through enrollment.
All work
CTECH
Education growth, enrollment acquisition and Mini CRM operations
Built and operated an end-to-end student acquisition system connecting paid media, tracking, lead qualification, a custom Mini CRM, admissions operations, automation and enrollment reporting.
~$72.4K2026 media spend managed
18,215Raw leads
11,538Qualified leads
63.3%Qualification rate
How the work was framed
Start with the problem.Build the system around it.
The work was approached as a connected business problem—not as an isolated campaign, channel or platform metric.
02Approach
How I framed the solution.
Designed acquisition, admissions operations and CRM as one connected funnel rather than optimizing media independently from downstream enrollment results.
Optimize the connected system, not just the visible channel.
Execution
What I actuallybuilt and operated.
01
Managed acquisition across Meta, Google and TikTok together with web-based lead capture.
02
Designed and built a custom Mini CRM using Google Sheets and Google Apps Script.
03
Integrated lead flows from Meta, TikTok, web forms and Pancake into standardized CRM structures.
04
Built automated lead routing, admissions ownership and deduplication workflows.
05
Implemented tracking across acquisition and enrollment funnel stages.
06
Built dashboards and reporting workflows linking media performance with lead quality, fee payment and enrollment outcomes.
07
Automated repetitive CRM and lead-management operations.
08
Created lead-quality feedback loops between marketing and admissions teams.
Evidence & outcomes
Proof behindthe work.
Selected outcomes are shown from documented project data and downstream results where available.
01Evidence
2026 paid acquisition scale across media spend and raw lead generation.Paid Media Scale
Paid acquisition operated at significant scale across multiple channels, generating the top of the admissions funnel.
~$72.4KMedia Spend
18,215Raw Leads
02Evidence
Initial tuition collected from enrolled students — realized revenue, not projected full-program value.Enrollment & Realized Revenue
Admissions outcomes were connected with initial tuition actually collected, allowing marketing performance to be evaluated against realized business value.
1,056Enrolled Students
~$406KInitial Tuition Collected
5.62×Initial-payment ROAS
03Evidence
Scenario-based potential only: approximately $2.19M / ₫57.02B if all enrolled students complete full payment.Potential Full-program Value
A separate scenario model estimated the full-program tuition value if all enrolled students complete their remaining payments. This is potential value, not realized revenue.
~$2.19MPotential Full Tuition
30.33×Potential / Media Spend
04Evidence
Custom Mini CRM processing more than 18,000 leads across approximately 10 admissions users.Admissions Mini CRM
A custom lead operating system connected acquisition sources with admissions ownership, lead quality, funnel stages and reporting.
18,000+Leads Processed
~10Admissions Users