01Challenge
What needed to change.
The academy needed sustainable organic growth alongside efficient paid acquisition, while website issues and inconsistent internal workflows limited overall marketing performance.
All work
Thalic Voice
SEO-led growth and multi-channel acquisition for an education brand
Led SEO, paid acquisition, website optimization and marketing operations for a public speaking and soft-skills academy, combining organic growth with measurable paid-media performance.
+500%Organic traffic growth / 12 months
6.0×Average ROAS
-20%Average CPC / 3 months
27%Bounce rate
How the work was framed
Start with the problem.Build the system around it.
The work was approached as a connected business problem—not as an isolated campaign, channel or platform metric.
02Approach
How I framed the solution.
Combined technical SEO, search-intent content, website optimization and multi-channel paid acquisition while improving measurement and internal execution workflows.
Optimize the connected system, not just the visible channel.
Execution
What I actuallybuilt and operated.
01
Developed and executed a comprehensive SEO strategy across technical, content and search-intent layers.
02
Conducted recurring website audits and resolved more than 50 technical and user-experience issues.
03
Managed paid acquisition across Meta, TikTok and Google for online and offline education programs.
04
Optimized campaign structure, targeting and creative performance to improve paid-media efficiency.
05
Used analytics and website-performance data to guide technical, UX and content improvements.
06
Built internal content and campaign review workflows to improve execution consistency.
07
Trained in-house team members on SEO content and paid advertising optimization.
Evidence & outcomes
Proof behindthe work.
Selected outcomes are shown from documented project data and downstream results where available.
01Evidence
Paid-media performance reached 6.0× average ROAS while average CPC decreased approximately 20% within three months.Paid Acquisition Performance
Multi-channel paid acquisition was optimized across campaign structure, targeting and creative performance for both online and offline education programs.
6.0×Average ROAS
-20%Average CPC / 3 Months
02Evidence
More than 50 technical website issues were identified and resolved.Technical SEO & Website Health
Recurring website audits identified and resolved technical issues affecting crawlability, performance and user experience.
50+Technical Issues Resolved
03Evidence
Website improvements brought bounce rate to approximately 27%.Website Analytics
Analytics data was used to evaluate visitor behavior and guide improvements across technical performance, UX and content.
27%Bounce Rate