Growth Marketing, Mini CRM and lead operations for overseas employment
Built and operated an end-to-end growth system connecting paid acquisition, tracking, a custom Mini CRM, lead routing, automation and marketing-to-sales reporting, while also leading the current website and organic-growth initiative.
The work was approached as a connected business problem—not as an isolated campaign, channel or platform metric.
Growth came from multiple acquisition channels while lead operations required reliable ownership, qualification, deduplication, redistribution and reporting. Marketing needed a system that could connect acquisition performance with what happened after a lead entered the sales process.
Designed acquisition and lead operations as one connected system. Paid media generated demand, tracking standardized acquisition data, the custom Mini CRM managed ownership and lead quality, and automation connected source ingestion, routing, rotation and reporting.
Optimize the connected system, not just the visible channel.
Managed paid acquisition across Meta, Google and TikTok.
Designed and built a custom Mini CRM using Google Sheets and Google Apps Script.
Standardized lead structures across web forms, Meta Lead Ads, TikTok Lead Ads and other acquisition sources.
Built automated lead routing and sales-ownership rules across multiple sales teams.
Implemented phone-based deduplication and lead-quality controls.
Built lead-rotation logic to redistribute inactive and lost opportunities while preserving operational history.
Built regional marketing sheets and bidirectional synchronization workflows to support distributed execution.
Automated repetitive CRM operations, source synchronization and reporting workflows.
Built dashboards and reporting flows connecting media performance, lead quality and downstream sales stages.
Coordinated a four-person execution team, including myself and three team members, around the current website, content and organic-growth initiative.
Defined marketing, lead-capture and conversion requirements for the Hai Phong Connect website redesign and worked with the IT team on implementation.
Planned the current SEO initiative across site architecture, search intent, keyword targeting, technical SEO and content structure.
Selected outcomes are shown from documented project data and downstream results where available.
Paid acquisition performance across the 2026 operating period.2026 acquisition performance across the paid-media operation, showing the scale of media investment and lead generation.
Raw leads → qualified leads → result-stage leads.The funnel was evaluated beyond raw lead volume, separating qualified opportunities and downstream result-stage leads.
Blended 2026 acquisition cost across raw, qualified and result-stage leads.Media efficiency was tracked at multiple funnel levels rather than relying on one top-line CPL.
Automation layer connecting lead sources with CRM operations and sales ownership.Automation handled recurring CRM operations including source synchronization, lead routing, ownership rules, deduplication and redistribution workflows.